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How Change is Made at IBM

Samuel J. Palmisano, chief executive of IBM, made bold moves over a five-year road map by asking some essential questions: Why would somebody work for you? Why would someone spend their money with you—what is unique about you? Why would society allow you to operate in their defined geography—their country? Why would somebody invest their money with you?

This New York Times Business story highlights continual, rapid change at Big Blue under the leadership of Samuel Palmisano to respond to internal and external factors.